Project: Blue Stone Brand & Website
Creating an industry-leading brand for a world-class consultant group.
Roles & Contributions
Brand Development
UI/UX
Visual Identity
Web Design
Illustration
Messaging
Instructional Design
Animation
The Challenges
Difficult to Communicate Services
Blue Stone Strategy Partners provides consultant services to indian country Tribes for economic growth, governance, healthcare and more. They partner with Tribal Leaders helping them identify needs, align leadership, and take actionable steps to improve their Tribes. We immediately saw that they communicated in person completely differently from their marketing materials. We saw an opportunity to simplify their messaging and make a compelling brand that communicated their expertise.
Confusing Website
Their website wasn't aligned with how they actually operated and didn't reflect their world-class expertise. We focused on speaking to Tribal Leaders with their website changing completely the focus and elevating the resources available on their website.
Agency
One Creative
Position
Designer
Client
Blue Strategy Group