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Project: Blue Stone Brand & Website

Creating an industry-leading brand for a world-class consultant group.

Roles & Contributions

Brand Development

UI/UX

Visual Identity

Web Design

Illustration

Messaging

Instructional Design

Animation

The Challenges

Difficult to Communicate Services

Blue Stone Strategy Partners provides consultant services to indian country Tribes for economic growth, governance, healthcare and more. They partner with Tribal Leaders helping them identify needs, align leadership, and take actionable steps to improve their Tribes. We immediately saw that they communicated in person completely differently from their marketing materials. We saw an opportunity to simplify their messaging and make a compelling brand that communicated their expertise.

Confusing Website

Their website wasn't aligned with how they actually operated and didn't reflect their world-class expertise. We focused on speaking to Tribal Leaders with their website changing completely the focus and elevating the resources available on their website.

Agency

One Creative

Position

Designer

Client

Blue Strategy Group